If you are searching for an effective method of search engine marketing, article marketing may be what you are looking for. Article marketing involves writing relatively short (300-500 words) articles and submitting them to article directories. This process has many benefits which can help increase the number of visitors to your site as well as improve your position in the search results.
Back links are links on other websites that point to your website. Having lots of back links is one of the key factors to succeeding in search engine marketing. Article marketing techniques allow you to incorporate one or two links in your article to your website which target the keyword of your choice. This can help your site get ranked high in the search results for your desired keyword. The higher your ranking the more traffic you can expect from the search engines.
When doing article marketing the ranking of your articles is also part of you efforts in search engine marketing. Article pages often rank high because they gain the credibility of the article directory that publishes your article. This technique can be used to help you get multiple first page listings for a single keyword if you publish different articles to several article directories. As you can imagine, by dominating the search results you will give your website traffic a huge boost.
Keep in mind that when writing articles you need to provide useful information – not sales or promotional copy. The reader of the article should receive some benefit from the information they read. If a user finds value in what you have written they are more likely to click on your link and visit your website. When it comes to search engine marketing, article marketing can add another dimension that can drive more targeted traffic to your website.
One thing you must keep in mind when writing articles for search engine marketing: article keywords are crucial. Proper keyword research will make or break your campaign. There are tons of good keyword that you can target and there are tools and techniques for finding them. For example, the Google AdWords Keyword tool, which is free, can help you find popular keywords. By typing these keywords into Google in quotes you can get an idea of how many other pages target the same keyword. Picking keywords with low competition will make your marketing efforts easier.
As you can see, when it comes to search engine marketing, article marketing can be an extremely effective tool to not only helping you rank high in the search engine, but also for driving targeted traffic to your website.